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May 9, 2013   Posted by: Britty Wagner

Top B2B Marketing Challenges Confirmed 3 Times Over. Here’s a Solution


Recent surveys completed by Optify, BtoB Magazine and MarketingSherpa show that the top five B2B challenges that marketers face are:

  1. Generating high-quality leads
  2. Converting leads
  3. Demonstrating return on investment
  4. Generating a high-volume of leads
  5. Longer sales cycles


Optify published their 2013 survey results for B2B Lead Generation Marketing Trends with over 800 B2B responses. 61% of respondents stated that the #1 challenge is generating high-quality leads followed by converting leads into customers at 43%. Demonstrating return on investment is found to be another challenge for 37%. An additional challenge for marketing is handling longer sales cycles, which comes in at about 23%.


Optify Survey 2013 | B2B Marketers Challenges


BtoB Magazine’s Priming the Pipeline: Driving Awareness, Conversions & Sales report displayed 60% of B2B marketers are looking to generate more leads in 2013 based on 242 B2B participants. These results also reported that 47% have a lengthened sales cycle compared to three years ago, making lead generation even more of a challenge for B2B marketers.


MarketingSherpa’s B2B Marketing Benchmark Report had over 1,700 B2B marketer participants. The results stated that 74% of B2B marketers are challenged with generating high-quality leads. 74% is a huge number that helps us clearly see that generating high-quality leads is a bigger problem than previously thought. Generating high volume of leads came in second at 49%. Once more the challenge of a longer sales cycle is represented for 38% of participants but is lower compared to the previous years.



According to Forrester Research, prospects don’t engage with sales until 90% of the B2B purchase process is over, and to boot, more than 50% of vendors are eliminated prior to engaging with a sales rep. Now keep in mind, the sales cycle has lengthened so with these stated stats it narrows the chances of having them engage with your sales reps. Wouldn’t you like to be one of those vendors they contact?


LeadLifter allows you to capture leads before your competition can by using an unconventional call to action plus LeadLifter solves all the B2B challenges listed above and more, for smooth sailing.


Watch this video to see how to solve these challenges.

Questions on this video? Contact Us!


For more B2B insights: View the 2012 B2B Demand Generation Report recently published by Software Advice.



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