Texas Memory Systems (IBM)
960% Increase in Sales Qualified Leads

Summary

Texas Memory Systems (TMS) was a privately owned Flash Storage company based in Houston, Texas that wanted to cement its leadership position in the SSD/Flash storage industry. To rapidly increase market share, the senior executives brought in LeadLifter in 2008. IBM acquired TMS in 2012.

Project Profile

  • Industry: Technology
  • Client’s Products: Flash based computing platforms (complex)
  • Client’s Product Price Range: $50,000 to $750,000+
  • Sales Model: Direct Sales Reps
  • Campaign Setup Time: Two (2) Days
Business Goal

With competition in the High-Performance Computing industry increasing, Texas Memory Systems needed to act fast and grow even faster. Their goal was to substantially increase the number of qualified leads captured on their website.

Solution

EchoQuote was added to the ramsan.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by TMS’s direct sales team).

Implementation Video
20 to 197+
in Sales Qualified Leads per Month

Within the first month of the EchoQuote implementation, TMS’ lead generation using EchoQuote exploded. The number of Qualified Leads grew from 20 to 197 in the first month and grew consistently over time. Monthly lead capture continued in the 150-250 range.

Results
0 +
Average Monthly Leads
$ 0 Million
Monthly Sales Funnel
$ 0
Average Monthly Cost (Max)
  • EchoQuote helps us convert a larger percentage of casual web site visitors into solid sales leads.

    N. Ekker
    N. Ekker VP Marketing, Texas Memory

Next Steps

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