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March 30, 2014   Posted by: Dale Underwood

Storage Marketing: 6 Call-to-Action Principles to Engage Storage Buyers First


“6 Call-to-Action Principles to Engage Enterprise Storage Buyers First.”

Webinar Recorded Wednesday, March 26, 2014

Storage Marketers are trying to make everyone happy. The CEO needs revenue. The sales team needs qualified leads. Customers need information. Everyone is looking at marketing to make it happen.

If you’re a Storage Marketer, you may feel like the success or failure of your company rests entirely on your shoulders…and to some extent, it does.

Take a breath and join us for an amazing presentation on how you can double or triple your Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) without generating a single piece of new content!

This presentation was hosted by Dale Underwood, a 20 year veteran of the storage industry and Founder of LeadLifter; a leading buyer engagement service for storage and technology marketers.

In this fast paced session you’ll discover:

  • The 6 Call-To-Action principles every website offer should have to engage serious buyers
  • Why your website may be causing you to lose out on new storage leads, wasting marketing dollars and frustrating sales
  • How to connect Sales directly in the lead acquisition process to eliminate complaints and increase lead ownership




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