SimpliVity

From $0 to $1 Billion Valuation in 18 months

Summary

SimpliVity (acquired by HPE) was a technology company launched in the relatively new “hyper-converged” server/storage market. It’s hyper-converged products simplify IT management and improve performance of virtual applications. LeadLifter was brought in by the VP of Sales to assist with the lead capture/generation portion of the launch.

Project Profile

  • Industry: Technology
  • Client’s Products: Hyper-converged computing platforms (complex)
  • Client’s Product Price Range: $25,000 to $250,000+
  • Sales Model: Direct Sales Reps and Resellers
  • Campaign Setup Time: Two (2) Days
Business Goal

As a new company, SimpliVity needed to maximize the conversion rate on their website to capture as many qualified leads as possible.

Solution

EchoQuote was added to the simplivity.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by SimpliVity’s sales team).

Implementation Screenshot
0 to 300+
in Marketing Qualified Leads per Month

Within the first month of the EchoQuote implementation, SimpliVity lead generation using EchoQuote exploded. Lead capture grew from 0 to over 300 sales worthy leads in the first month. Monthly lead capture continued in the 300-400 range.

Results
0 +
Average Monthly Leads
$ 0 Million
Monthly Sales Funnel
$ 0
Average Monthly Cost (Max)
  • Our sales reps are CLOSING 9% of the leads generated by EchoQuote; it is our top marketing campaign for leads that make it into the Sales Funnel.

    Meg White
    Meg White SimpliVity / Director of Demand Generation

Next Steps

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