LeadLifter’s Founder and CEO, Dale Underwood, is scheduled to lead a roundtable discussion at MarketingSherpa’s B2B Summit 2012 Orlando.
Sales-Aligned Lead Capture: Using an unconventional call-to-action to capture sales worthy leads early in the buyer’s cycle.
If you are attending MarketingSherpa’s B2B Summit we invite you to join this lively discussion as we look at ways to use an unconventional call-to-action to accomplish 3 goals;
- Capture a higher number of sales worthy leads from your existing website without increasing traffic,
- Tie in the sales team to approve leads for you, eliminating “lead rejection” and
- Learn a quick and dirty way to quantify marketing’s value to an organization without “tracking back” to sales. It’s an eye opener!
Held on August 28th at 1:45 – 2:30pm
Other Plans? Visit LeadLifter’s booth … Booth 24.
MarketingSherpa’s B2B Summit 2012 Orlando is scheduled between August 27th through August 30th.
Visit MarketingSherpa’s B2B Summit 2012 Orlando’s official event page for more information on this event.
MarketingSherpa is a subsidiary to MECLABS. MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) MarketingSherpa is considered a thought leader within the marketing world. www.MarketingSherpa.com