The most obvious b2b lead generation tool is how you search for products, services or simply an answer to your question.
What is your search tactic? Where do you search? How do you search with keywords? Are they long or short keywords? Such as; ‘Lead Generation’ or ‘B2B Lead Generation for Complex Sales Leads’. By analyzing your searching methods, within your home and work life, it may assist you in discovering how your customers search for your products. Thus allowing you to optimize your website and it’s keywords appropriately for landing pages to capture more website visitors.
Common Search Tactics;
Where do you look?
Once you land on the website analyze the landing pages’ layout and content. What do you like about the landing pages? What is missing on the landing pages? Is their a call to action? Is the call to action prominent? How do you search for the products or services? Is it through a search box, the menu bar or both? Is there anything about the website that irritates you? Is the pricing, request a quote or self-service quote button easily found on the product page? Is the website user-friendly? Why? Writing down the answers to these questions may help you view your website through your customers eyes.
By discovering your search tactics you may decide to add the following for your b2b lead generation strategy;
By analyzing your search strategies, you will see how to better leverage your call to action and b2b lead generation tactics for your business more efficiently
There are many different ways of searching for something you seek so how do you search?