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How EchoQuote Works

EchoQuote™ captures B2B Sales Qualified Leads and gets them to sales fast

Are You Losing Out On Good Leads?
High quality leads may be closer than you think. In fact, serious buyers may be browsing your website right this minute.

Will you capture them or lose them to the competition?

What can you offer that will compel them to raise their hand and engage?

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The Problem – Most Offers Aren’t Compelling
A call-to-action (CTA) offer like a Whitepaper or Webinar is still a good way to capture leads and place them at the appropriate marketing stage. However, as “content shock” grows, these offers become weak and ineffective.

Sales Qualified Leads may leave your site or delete your email because they’re buried in content and the same old offer just doesn’t appeal to them.

To take back control, Marketers need a stronger offer.

What Do Early Stage Prospects REALLY Want?
Answer: Pricing

According to a Marketing Sherpa survey, early stage B2B buyers want pricing before they will seriously research or consider a product.

Pricing helps potential customers understand your products and not giving them an easy way to request it means they will go search for it themselves.

Pricing Wins
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Don’t Give Pricing Away – Be Smart About It
Sometimes, prospects don’t want to contact sales; they are just curious if they can afford the solution.

Think about your own experiences. Have you ever been frustrated trying to understand a vendor’s price?

Imagine if they had an EchoQuote™ button like this.

You’d choose it every time and so will your prospects.

EchoQuote™ Acts As The Go-Between
Prospects typically engage using the EchoQuote™ button 3-5 times more than filling out a “Contact Us” or “Request a Quote” form. The reason is simple; they trust it more knowing it is a third party service designed to deliver a budgetary quote quickly.

EchoQuote™ also protects you, the vendor, because all requests are passed immediately to the sales team for approval. No pricing is ever displayed or published.

If approved by a sales team member, the budgetary estimate is immediately sent from EchoQuote™ to the prospect and a new sales conversation begins. Leads are then pushed into the Marketing Automation system for nurturing.

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How do customers use it?
See customer examples.

 

Curious to see it in action?
Try EchoQuote™ yourself!

 

Think EchoQuote™ is for you?
Let’s talk.

 

I’ve never seen a sales team more excited about a lead generation program. It really works!
S. Worthington
Director of Marketing, Coraid
“The most important benefit provided by EchoQuote is that it generates authentic, quality sales leads … the next most important benefit is its usefulness in our marketing budget and justification planning”
N. Ekker
VP Marketing, TMS