Frequently Asked Questions
What is EchoQuote™?
EchoQuote™ is a lead capturing tool (NOT a quoting tool) that you add to your website to help engage new customers. It also alerts you that existing customers may be interested in buying additional products or services.
How do we implement EchoQuote™?
EchoQuote™ is a Software-As-A-Service (SAAS) platform available via the internet that you “connect” to your website or blog. There’s no software to purchase, install or maintain. Once registered, you simply add your products/services to the catalog, customize your text and copy/paste one line of simple code to your website. Leads will start appearing in your email inbox immediately.
I’m busy, is EchoQuote™ hard to install?
Most clients can get their EchoQuote™ service up and running in about 20 minutes using our EchoQuote™ Launch Program (free trial). You simply register, add a couple of your products/services and then copy a small piece of embed code to your website to add a “Pricing” button (we can help with that for no charge). You’re done!
Who uses EchoQuote™?
EchoQuote™ is designed to work for many different companies in different industries. It works for both B2B and B2C companies who:
- want to immediately capture high-quality leads from their website
- sell complex and often expensive products or services
- need to have a one-on-one customer conversation to make a sale
- do not want to (or can’t) publish pricing
- use a direct sales force or knowledgeable channel partners
- have a sales cycle typically greater than 1 month
How much does EchoQuote™ cost?
EchoQuote™ is a pay-per-lead marketing system that captures sales worthy leads directly from your website. We charge a flat rate for each captured lead that decreases as lead volume increases. See the EchoQuote™ Pricing page for details.
We already have a ‘Contact Us/Request a Quote’ form on our website, what’s special about EchoQuote™?
In short, visitors TRUST a third party tool like EchoQuote™ more and will respond to it. Everyone, including your competition, has a Contact Us/Request a Quote form on their website. Visitors know that request forms usually lead to a sales person calling which is not what they want.
Serious prospects that are truly interested in your product or service and want budgetary pricing will respond 5:1 to an EchoQuote™ button versus your “Contact Us” form.
Does EchoQuote™ generate new leads?
Absolutely. Unlike an email campaign, EchoQuote™ is not an outbound lead fishing tool; it is a lead conversion system that surfaces many of the known (and unknown) visitors to your website. In addition to responding to email offers, many of your visitors find you via various searches and that is where EchoQuote™ shines.
When a visitor to your website is interested in ballpark pricing, they will act on the EchoQuote™ call-to-action regardless of how they found you. What they don’t know is that their request may be routed to your inside sales team and approved before anything is sent. You help them but stay in control of your pricing.
We don’t want to publish our pricing on our website.
We agree, that’s why pricing is never displayed on any EchoQuote™ screens. Prices are delivered by Email only and can be restricted in a variety of ways (disallow certain domains, only allow visitors inside the US, etc.). Furthermore, you can require that all requests must be approved by the sales/marketing department before they are sent.
We don’t want visitors using personal email addresses to request quotes.
You can restrict anonymous (and competitor) email addresses from requesting quotes by creating a list of “blocked domains”. If visitors use one of these blocked domains (i.e. yahoo, gmail, aol, etc.), EchoQuote™ will prevent them from proceeding but will still capture their email address for no charge.
We have resellers/dealers that set their own pricing.
Companies with complex sales channels are perfect for EchoQuote™. Since we are only providing a budgetary Manufacturer’s Suggested Retail Price (MSRP) it actually helps channel partners because the customer can see that they are getting a good deal. You can also use the “price range” feature if you don’t want to show a specific price.
The founders of EchoQuote™ owned and operated an IT VAR business for 10 years and understand sales channels. What’s more, you can have your channel partners put links to EchoQuote™ from their websites thus increasing your reach. Reseller partners will appreciate the additional leads generated much more than the myth that budgetary pricing will hurt their business.
I don’t have time to explore a new tool.
Do you have 20 minutes and a blog? That’s all it takes to try out EchoQuote™. Isn’t it worth 20 minutes if it could drastically increase your sales leads? We understand you’re busy, but if lead generation is one of your top priorities, then ask yourself why our clients say EchoQuote™ is the top lead conversion tool on their websites. Our results dwarf free trials, webinars and whitepaper downloads for surfacing good prospects for the sales team.
What if we decide EchoQuote™ isn’t right for us, is it hard to uninstall?
The only thing easier than installing EchoQuote™, is uninstalling it. All you have to do to remove EchoQuote™ from your website is remove the links to EchoQuote™ and deactivate your portal screen. You’re in complete control – you don’t even have to call us.
How does EchoQuote™ increase sales ready leads?
EchoQuote™ addresses one of the toughest issues faced by B2B companies – capturing sales ready leads. Since serious prospects want and need budgetary pricing early in the sales cycle, companies can use that need to their advantage. By adding EchoQuote™ as another “Call to Action”, a company can provide a mechanism for serious prospects to get pricing while capturing their contact information for the sales team.
When will we see results?
Most clients see results immediately; usually the same day as the links are added to the client’s site. Of course, success depends on the amount of web traffic coming to the site and the placement of the links pointing to the EchoQuote™ Self-Service Pricing portal.
What information do you capture about the prospects?
When a prospect requests a quote you can specific what information to collect. Use standard fields like email, name, company and phone number or create your own custom fields. We also capture location information based on the IP address (country, region, city).
How will we measure the success of EchoQuote™?
Success will be measured in the number and quality of inbound leads “converted”. Also, an additional metric we provide is the Lead Value which is the amount of the quote. A statistics report will show how much lead value has been captured based on a company’s actual product prices.
How can we keep our competitors from getting our pricing?
Prices are delivered by Email only and are never displayed on any EchoQuote™ screens. You can also require that each quote request must be reviewed and approved by the sales/marketing department before it will be sent. Plus, we have a way to eliminate anonymous and competitive email addresses from requesting quotes.
Our products are complex. Will EchoQuote™ work for us?
Yes. Most of our clients have complex products that require working with a direct sales representative or knowledgeable channel partner. Our goal is to start a sales conversation with a new prospect so your sales team can work out the detailed solution.
How do we get started with EchoQuote™?
The first step is to try our Self Demo with your own website. It will give you an idea of how it might look and work for you.
You can also contact us directly if you have any additional questions or would like to see a demo.