100+ Sales Qualified Leads Per Month
This project was executed for one of EqualLogic’s resellers, Federal Appliance.
- Industry: Technology Reseller
- Client’s Products: Enterprise Data Storage
- Client’s Product Price Range: $25,000 to $250,000+
- Sales Model: Direct Sales Reps
- Campaign Setup Time: Two (2) Days
Federal Appliance’s goal was to attract, capture and engage early-stage prospects interested in EqualLogic iSCSI equipment.
EchoQuote was added to a micro-landing site 4equallogic.com as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by Federal Appliance’s sales team).
0 to 100+
in Marketing Qualified Leads per Month
Within the 90 days of the EchoQuote implementation, Federal Appliance was in the top 5% of EqualLogic partners for sales funnel activity. Lead capture grew from 0 to over 100 sales worthy leads per month.
Price is the most specific piece of information customers use to understand the nature of an offering...we have miles of videotape of users asking "Where's the price?" while tearing their hair out.