B2B Lead Generation Case Study
Douglas Machines Corp. (Dougmac.com) offers a full line of commercial and industrial washers for all containers commonly used in the bakery, meat, poultry, food processing, packaging and distribution industries.
More than 80 standard commercial and industrial washing machines exist to quickly and efficiently clean pans, trays, totes, moulds, scale parts, screens, pallets, lugs, racks, barrels, smoke trucks, bins, vats, barrels and buckets.
- Industry: Industrial Machinery
- Client’s Products: Commercial Washing Equipment (complex)
- Client’s Product Price Range: $10,000 to $100,000+
- Sales Model: Direct Sales Reps and Dealers
- Campaign Setup Time: Two (2) Days
Douglas Machines’ website was getting good traffic flow (> 1,000 visitors per month) but visitors were not contacting sales using the standard web form.
EchoQuote was added to the dougmac.com website as a “Self-Service Pricing” call-to-action. The product catalog was setup in about a day and the system went live in 24 hours. The Self-Service Pricing option was immediately effective and began driving high-quality visitors into the sales funnel.
in Marketing Qualified Leads
Within the first month of implementation, Douglas Machines saw a 500% increase in Marketing Qualified Leads using EchoQuote in addition to its standard Contact Us form. The quality and number of sales qualified leads increased while the number of invalid and/or “junk” lead form submissions decreased.
EchoQuote is like a Gold pan for our website. It was easy to set up, takes no time to manage and simply produces high-quality leads day in and day out.