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May 23, 2012   Posted by: Britty Wagner

B2B Lead Generation Tactics Part 12: Syndication

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So you have a blog and social networks set up…Now what? Syndication! You want to maximize your reach and exposure on the web. To do so you must syndicate your contact throughout your social networks by doing so you will get your content ranked quickly within Google. By quickly I mean within a half hour to twenty-four hours…either way that’s not too bad.

To accomplish this you must first setup your RSS feed.

RSS stands for really simple syndication. This is a simple process. If you do not know where your RSS feed is located visit Feed Validator this service will scan your website’s links and then tell you your RSS feed’s url address.

Syndication Mine Map

Your next step is to visit Google’s Feedburner.com

Claim your RSS feed by entering your RSS feed’s url in the box, it will walk you through the steps of obtaining your personalized Feedburner url. Once completed add your personalized Feedburner url to your blog with an RSS image so readers may subscribe to your feed. By utilizing Feedburner you can track clicks, your reach and subscribers. Within Feedburner under ‘Publicize’ be sure to activate the ‘Ping Shot’ service to enable Google to notify other services of your new post.

The third step is sign-up with bit.ly.

Bit.ly is a url shortener which is a necessity when syndicating content over the web. Sign in to your bit.ly account click on ‘settings’ scroll down until you see the API number, write it down and save it for the next step.

The forth step is to sign-up with TwitterFeed.com

TwitterFeed allows you to syndicate your content even further by sending your blog posts to Twitter, FaceBook FanPage and LinkedIn. Once you’ve signed up enter your Feedburner’s personalized url into the RSS feed box and follow the steps and customize for your social networks accordingly. Be sure to click the settings so you may add your Bit.ly API number to enable TwitterFeed to shorten your urls automatically when posting.

Once you’ve completed the above steps…Test!

Test it by posting a blog and watch it syndicate from site to site. The post will appear based on your customized settings within TwitterFeed. If you set TwitterFeed to check your RSS feed every hour then it will post every hour, if new content is available.

 

Want More?

Send your YouTube channel’s uploaded videos to Twitter, FaceBook and LinkedIn via your YouTube RSS Feed with the help of TwitterFeed.

Below is the format for the RSS url for uploaded videos you simply update ‘your channel name‘ to your YouTube Channel’s name and voila you now have your RSS feed for your uploaded YouTube videos. Simply add the url to TwitterFeed and it will update your social status as you upload your videos. http://gdata.youtube.com/feeds/api/users/yourchannelname/uploads

 

Other Great Tools for Syndication for getting your readers clicking, liking and tweeting:

  • Ping.fm: Offers a broad range of social networks to syndicate your content with one click. An absolute must for getting content indexed quickly. (Seesmic Ping will be replacing Ping.fm)
  • Wibiya : With Wibiya you can customize a bar to get your website visitors more interactive your company’s content.
  • ShareThis : You may decide on utilizing this syndication tool in place or in conjunction with Wibiya.
  • IFTTT: IFTTT means ‘If That then This.’ This tool allows you to customize actions within social networks creating an in-depth dominoes effect.

 

Reach further and Submit Your RSS Feed to the Following RSS Feed Websites:

Allheadlinenews
Anatech.NET
Blogdigger
Blo.gs
Chordata Blog+Rss
Feedagg
Feedage
Feedcat
Free RSS and Link Directory
RSSFeeds.org
Rssfeeddirectory
Feedest
Feedgy
FeedListing
Feedmailer
Feedplex
Feedsee
Feeds4all
Gabbr
Goldenfeed
Icerocket Blog+Rss
Itsmynews
Jordomedia
Keegy
Leighrss
Medworm
Millionrss
Moneyhighstreet
MyMSN RSS Directory – Submit Feed by “Search” for content
News-feeds
NGOID News Network
Oobdoo
Plazoo
Rapidfeeds
RDFTicker
ReadAblog
Redtram
Rssbuffet
RSSChomp
Rssfeeds

Thanks for reading and subscribe to stay tuned for the next blog post in this B2B Lead Generation Tactics Series: Request for Quote Forms and Self-Service Pricing Tool.

 

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