Create white papers that capture and engage your target audience…this is every B2B companies goal. Lead Gen also known as lead generation a marketing process to pull in leads from your target audience.
White papers are utilized by many B2B companies to assist in their lead gen strategy. By using white papers, B2B companies may gain credibility and trust from their readers and target audience thus potentially converting them to buyers.
What Is A White Paper?
A white paper is a document that introduces a problem which the reader is looking to resolve. A white paper proposes a solution and makes a strong case as to why a specific solution is the best choice for resolving their problem. They may also introduce new concepts or how to resolve technical issues that your target audience faces. White papers are ranked one of the top lead gen strategies for B2B companies and marketers.
What’s In A Title? Quick Tips
Page One of Your White Paper
The first page of your white page should consist of four key ingredients;
When composing your first page, be sure to be to the point plus do not give away the results or the conclusion of the white paper. Think of it as a movie trailer, simply giving tidbits to capture your target audience attention and leaving them wanting more. Plus do not place your company description and product or service information on the first page…this should be left for later.
To start simply identify the four key ingredients such as;
Once identified, elaborate on each but be sure to avoid the following mistakes:
Abstract or Not?
YES! Abstracts are utilized by over 80% of white paper writers. The abstract should be placed after the first page but before the core content. An abstract includes key points about the white paper but does not give the conclusion away. The abstract should provide enough early information to encourage the reader to go further into the white paper. The abstract may also be used via your website to prompt a visitor to download your white paper.