So you have your inbound marketing strategies set but are you converting those website visitors to sales ready leads? If not, have you reviewed your website’s various Calls to Action (CTA)? A call to action is a message that encourages your website visitors to take immediate action thus converting them to sales ready leads.
For B2B and B2C companies, boosting sales relies on the calls to action utilized throughout your website. The CTAs may be numerous based on the location and the specific page’s primary purpose. B2B lead generation effectiveness depends significantly on your website’s calls to action or lack thereof.
The following are just a few examples of how B2B versus B2C calls to action are used. You may realize they are not so different but B2C does hinge more on pricing and direct sales. B2B is primarily focusing on requesting further information including budgetary (not final) pricing using a self-service quote method. Budgetary pricing has been found to be the first piece of information in which serious B2B buyers seek out per MarketingSherpa. Just imagine if this was leveraged to boost sales ready leads to maximize your B2B lead generation strategies.
Example B2C Calls to Action:
Example B2B Calls to Action:
To improve your B2B lead generation strategy of capturing more sales ready leads let’s begin with the Do’s of a Call to Action.
Website visitors should not need to dig through countless pages to uncover a product, service or quote request form; doing so loses sales ready leads. These Do’s may seem obvious but many B2B companies do not analyze and refresh their calls to action on a routine basis. Out of date or incomplete CTAs wastes marketing dollars because inbound traffic is valuable. Do yourself and company a favor and re-check to see if your have all the CTA bases covered.
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To grade your website’s call to actions visit OfferGrader.com to increase your B2B lead generation effectiveness and sales ready leads.